Apple iTunes (Store) Trademark Evolution
This is interesting for what it has now added to the iTunes Store (see red). Then see the three prior filings abbreviated afterwards.
Each of these can be searched for at the U.S. Patent & Trademark Office via their registration number using the TESS system (select Trademarks at left, then TESS in the drop-down list).
Note: The tabular records have been reformatted for improved readability.
Word Mark
ITUNES STORE
Goods and Services
IC 041. US 100 101 107. G & S: Entertainment services, namely, providing prerecorded audio and audiovisual content, information and commentary in the fields of music, concerts, videos, movies, television, books, news, sports, games and cultural events all on-line via a global computer network. FIRST USE: 20060912. FIRST USE IN COMMERCE: 20060912
Standard Characters Claimed
Mark Drawing Code
(4) STANDARD CHARACTER MARK
Serial Number
77386751
Filing Date
February 1, 2008
Current Filing Basis
1A
Original Filing Basis
1A
Published for Opposition
July 22, 2008
Owner
(APPLICANT) Apple Inc. CORPORATION CALIFORNIA 1 Infinite Loop Cupertino CALIFORNIA 95014
Attorney of Record
Lisa G. Widup
Prior Registrations
2653465;2828093;2993227
Disclaimer
NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “STORE” APART FROM THE MARK AS SHOWN
Type of Mark
SERVICE MARK
Register
PRINCIPAL-2(F)-IN PART
Live/Dead Indicator
LIVE
Distinctiveness Limitation Statement
as to “ITUNES”
The first filing — registration number 2653465 on January 9, 2001 — was:
Word Mark
ITUNES
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing audio data. FIRST USE: 20010109. FIRST USE IN COMMERCE: 20010109
The second filing — registration number 2828093 on May 15, 2003 — was:
Word Mark
ITUNES MUSIC STORE
Goods and Services
IC 035. US 100 101 102. G & S: Retail store services in the field of entertainment, namely, musical and audiovisual works and related merchandise, provided via the internet and other computer and electronic communication networks. FIRST USE: 20030428. FIRST USE IN COMMERCE: 20030428
The third filing — registration number 2993227 on October 16, 2003 — was:
Word Mark
ITUNES MUSIC STORE
Goods and Services
IC 041. US 100 101 107. G & S: providing on-line facilities, via a global computer network, to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs. FIRST USE: 20030428. FIRST USE IN COMMERCE: 20030428
This Is No Squat
Since having a blank blog as a placeholder could open me up to accusations of cybersquatting as well as provide WordPress with semi-reasonable justification to seize the domain name to bestow on someone else, I’ve decided to drop some posts from my regular blog here from time to time.
This should keep eminent domain (ow, the pun!) at bay.
You’re All Wrong: It’s The iPod Air!
I just don’t give a damn how many people repeat this stupid rumor about a “MacBook Touch.”
You. Are. All. W.r.o.n.g.!
What planet are you people living on that you think Apple is suddenly going to develop a touchscreened notebook at a price point that’s going to impact their future earnings?! Has Apple suddenly become a charity?
Asus had problems delivering a $199 subnotebook! The price creep on the Asus EeePC is such that it now bumps up against the price of low-end full-size notebooks. That nearly puts portability back where it was to begin with: at a premium price! And, hello McFly! The EeePC has no touchscreen.
You all really think that Apple’s code genii have been busy overhauling a desktop OS to be finger-friendly?
They already have a finger-friendly OS: the iPhone OS!
I’ve seen the SpyMac image. It’s a crock.
The OS is not optimized in any way for fingertip selection either in menus or the file selector. It looks like what Microsoft would envision a MacBook Touch to be.
People with intact memories will recall a more convincing fake image that circulated before the MacBook Air was finally introduced:

And what did Apple actually release? Something with absolutely no resemblance to that.
There have been plausible image leaks in the past. The iPod Nano got leaked.
But if any of you are expecting the iPod Air to be leaked, don’t hold your breath. Apple just extended the NDA on the iPhone OS SDK. That means any developer who leaks about upcoming device resolution independence features — the key point that would reveal an iPod Air — will be toast.
And when the iPod Air is finally released, remember that all of you read about it here first.
And, baby, I own iPodAir over here at WordPress. So stand by for action.
Previously here:
The Reasons Why eBooks Are Next For Apple
It’s NOT Lower Prices, You Eejits! It’s iPod Air!
And So The iPod Air Is Coming After All!
iPod Air: See You In September?
No iPod Air Next Week
The iPod Air Will Be Better …
What’s This? iPod Air Next Month?
Future iPods: Piper Jaffray’s Blind Spot
For The Record: Apple and eBooks
Is Apple’s Tablet The iPod Air?
Mike Cane Has This URL
Too bad for you.